Freelancing with the team at Hornet, I was part of a small team putting together La Mer cosmetics holiday sale social spots. These silent “half-animations” blended static backgrounds with products moving in 2D and their main character rendered as a 3D element.
Under director Sam Mason, Jon Smith and I developed the 2D product motion language, characterized by charmingly half-alive products that jump and wiggle while emitting subtle particles, glares, and glows.
We produced almost 50 spots across three sales date launches and multiple social media outlets.
Role:
Partial Credits:
Director: Sam Mason
Producer: Sean O’Loughlin
Motion Design team: Jon Smith, Brent Chesanek
3D artists: Rui Zhu, Joseph Chen
Under director Sam Mason, Jon Smith and I developed the 2D product motion language, characterized by charmingly half-alive products that jump and wiggle while emitting subtle particles, glares, and glows.
We produced almost 50 spots across three sales date launches and multiple social media outlets.
Role:
- Motion Design
- Composite
- 2D Animation
- Motion Conform
- Online
- Delivery
- QC
Partial Credits:
Director: Sam Mason
Producer: Sean O’Loughlin
Motion Design team: Jon Smith, Brent Chesanek
3D artists: Rui Zhu, Joseph Chen